The Dutch regulator Kansspelautoriteit (Ksa) is rolling out two campaigns in early November: one for parents of teenagers and young adults aged 16–25, and another for people who already have problems with gambling. The regulator announced this on November 2, 2026, in a press release on two new campaigns.
The first campaign, OpenOverGokken, targets parents. Its videos are built on the words of young people themselves: they describe how their parents talk to them about sex and safety, and ask why gambling never comes up in the same way. The message is simple: raise the topic early, even without a reason for alarm.
The second campaign, run under the Gokstop brand, is aimed at young adults with problems or a higher risk, and at their loved ones. Its idea is that the decision to self-exclude can be made at any time, without waiting for a crisis. Earlier materials focused on life after self-exclusion, while the new ones are about the moment of deciding and the first step.
The trigger was the regulator's data on young people. Monitoring for spring 2026 showed that accounts of 18–24-year-olds made up 22% of online gambling accounts active in the second half of 2025. A separate Ksa study published on August 20, 2026, found that 41% of new accounts opened by young adults aged 18–24 were opened by 18-year-olds, many on their birthday or right after it. Additional data for 2024–2025 show that 11% of accounts opened by 18-year-olds are created on their birthday and 38% within a month.
Against this backdrop, a representative of the CDA party earlier this year proposed raising the minimum age for online gambling from 18 to 24.
These materials contain no new requirements for operators. Both campaigns are aimed at parents, loved ones and players themselves, and the regulator separately says it is preparing additional measures to protect young people together with the ministry.
