Marketplace Uklon Store promoted flower delivery on branded cars in Kyiv from mid-August to late September 2026, timed to the Back to School season. The company says daily sales rose 6 times after the campaign launched, and on its best day it received 13 times more orders than the pre-launch daily average.
The marketplace appeared in the Uklon app on June 11, 2026. Ukrainian ride-hailing service Uklon launched the Uklon Store marketplace inside its own app on the same day. Flowers were the first category, and the service now operates in Kyiv, Odesa and Dnipro.
The company bet on its own vehicles as the advertising medium. Branded cars got moving 3D elements, stickers and lightboxes, and roofs displayed animated ads on LED screens. According to the company, drivers in these cars completed about 2,000 orders and drove more than 17,000 kilometers.
Customers were offered a free first delivery and bouquets at a promotional price of UAH 1,000 (about $22 at the NBU exchange rate for November 2, 2026). The team says it split the rational offer and the emotional creatives into separate messages so that the price would not overshadow the congratulation.
Monthly budgets and targeting agreed for the campaign were used up within the first week. The company had to scale the campaign urgently and approve additional budget to keep up the momentum.
Uklon plans to keep expanding the range. The company intends to add new product categories in stages and scale the service to other cities. Odesa and Dnipro have already launched, as the company expanded Uklon Store by bringing the service to Dnipro and Odesa.
