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Slovakia launches research programme on gambling risks for Gen Z and Alpha

Slovakia’s gambling regulator URHH has launched the Safer Digital Future programme with the University of St Cyril and Methodius in Trnava to examine how gaming mechanics and gambling features overlap in digital environments.

The research will focus on mechanics including loot boxes, skin betting and randomised rewards. URHH believes the distinction between gaming and gambling is becoming increasingly difficult to define as monetisation and chance-based features become more embedded in digital products.

Regulator to study impact of gaming mechanics

URHH has warned that repeated exposure to gambling-like mechanics and chance-based spending could help normalise risk-taking among Gen Z and Generation Alpha.

URHH Director General Libuša Baranová said regulators need a better understanding of how younger users interact with digital products and which design elements can influence behaviour.

Researchers and regulators will examine gaming mechanics, product design and psychological triggers linked to user engagement.

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University to support prevention measures

Under the partnership, researchers at the University’s Faculty of Mass Media Communication will help analyse developments in the gaming sector and support the creation of evidence-based prevention programmes.

The university also has a Department of Digital Games offering an academic programme focused on game studies and digital gaming.

The partners plan to exchange expertise, monitor industry developments and use research findings to develop new tools aimed at protecting younger audiences.

Gambling reform remains under discussion

The research initiative comes as Slovakia considers broader changes to its gambling legislation.

Authorities are reviewing the 2019 Gambling Act, with potential changes including tighter licensing requirements and stronger consumer protection measures.

Earlier this year, parliament debated proposals introduced by Sports and Tourism Minister Rudolf Huliak. President Peter Pellegrini vetoed the proposals but called for a broader reform package focused on consumer protection.

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