Kaizen Gaming has secured another major partnership deal with UEFA, making its flagship sportsbook brand, Betano, an official sponsor of UEFA Euro 2028. The tournament will take place across the United Kingdom and the Republic of Ireland.
The agreement was officially presented in Athens, marking a new phase in the working relationship between the European football governing body and the operator.
Global Sponsorship Portfolio Expansion
- UEFA Track Record: The partnership originated during Euro 2024. Betano also serves as the official sponsor for the UEFA Europa League and UEFA Conference League for a cycle ending at the conclusion of the 2026/27 season.
- International Tournaments: Betano previously operated as a regional sponsor for FIFA at the 2022 World Cup and served as an official sponsor of the 2024 Copa América in South America.
- FIFA World Cup 2026: Earlier in 2026, Kaizen Gaming finalized a partnership designating Betano as an official sponsor of the 2026 FIFA World Cup.
Kaizen Gaming CEO George Daskalakis highlighted that extending the collaboration through Euro 2028 reinforces the operator's strategy to build long-term relationships within global football and maintain standard-setting presence across international markets.
