SharkNinja released the final spot of its first holiday campaign, "There's No Home Like a SharkNinja Home", on November 3. It stars the brand's four global ambassadors: David Beckham, Tom Brady, Kevin Hart and Arina Sabalenka.
The story is built around a house-sitting setup. Beckham leaves his home in Hart's care and, on returning, finds that the guests have already settled in.
In the spot, Hart wears Beckham's robe and makes snacks in the Ninja Crispi Pro. Brady gets a treatment with the Shark CryoGlow, while Sabalenka pours herself a frozen drink from the Ninja SLUSHi. All three products are shown on screen.
The spot was developed by SharkNinja's in-house team, SharkNinja Creative Labs, and produced by Studio 99. The campaign continues the Neighbors series, which launched in 2025 with Beckham and Hart as neighbors.
Before the full spot premiered, videos appeared online showing Beckham's friends using the brand's appliances and denying they had been at his house. These clips came out ahead of the final spot and built up interest.
For media buyers, the release order matters: teasers with the denials came first, then the full version. The Neighbors series kept getting new content in fall 2025 and after, so the holiday spot continues the story rather than starting from scratch.
The campaign also leans on a community of buyers and creators who regularly post recipes, cleaning tips and product roundups. SharkNinja puts this community at the center of the campaign alongside its ambassadors.
The full spot is available on SharkNinja.com.
