Denmark's regulator, Spillemyndigheden, did not include the channelization metric in its annual review «Spilmarkedet i tal 2025», published in June 2026. The agency says it is re-checking its earlier calculations and promises a separate channelization report later in 2026.
In the review, online games account for 73% of total gross gaming revenue, and online casinos make up 38% of the market. A comparison of Danish demand with other European countries was not possible: that requires data on sites without a Danish license, and the review does not include it.
At the SiGMA panel on Thursday, 5 November, the regulator's director Anders Dorf dropped the 93% channelization figure that the agency had for years cited as proof that the licensing system works. Part of the discrepancy, he said, is explained by better measurement methods. Consultancy H2 Gambling Capital, which began counting crypto casinos and affiliate traffic, estimated the share of licensed operators at 78%. The regulator's own web traffic measurement gives 82%.
The main shift, according to Dorf, is pressure on platforms. The regulator held talks with Meta and discussed issues with Google, and called the removal of the ads it found insufficient. None of this has produced confirmed results so far.
In the Netherlands, the association of licensed operators VNLOK sued Meta in the Amsterdam district court on 28 September 2026. The association asks the court to rule that the company violates the Digital Services Act and to oblige it to block the display of unlicensed gambling ads. According to its data, more than 90% of such Facebook ads led to unlicensed sites, and Meta removed 11% of those flagged in May and 15% in June.
In parallel, the Dutch parliament is voting on a motion that would allow the regulator to fine platforms for repeatedly showing illegal ads. The vote is scheduled for Tuesday.
