New iGaming Affiliate Program Cashin Partners: 10 Tough Questions Buyers Ask the Chief Affiliate Officer

1. Taya, let’s start with the big question. You’re new to the market. Why should a buyer send traffic your way instead of working with an affiliate program that’s been around for five years?

Honestly, if I were a buyer, I’d ask exactly the same thing. So let’s be straightforward: yes, the brand is new. But Cashin isn’t a three-person startup operating out of a coworking space. We’re part of a larger holding and work directly with advertisers. That means we didn’t build the affiliate program from scratch — we launched with established relationships already in place.

There’s also an upside to being new that people rarely talk about. An established affiliate program might barely notice when a new partner comes on board. Right now, every partner matters to us, and you’ll feel that from the very first conversation.

That said, you don’t have to take my word for it. Start with a small test and see for yourself.

2. Fair enough, but new affiliate programs sometimes disappear. And partners’ balances disappear with them. How should buyers deal with that risk?

It’s a legitimate concern. We’ve seen it happen in this market more than once. And I’m not going to tell you we’re “reliable and stable.” Everyone says that, including the programs that eventually disappear.

Instead, I’ll tell you what I’d do if I were in your shoes. I’d start with a small test and pay attention to how the affiliate program handles money: does it pay on time, respond promptly, and stick to the agreed terms, or do new conditions suddenly appear? Our payment schedule depends on the partner, so we discuss it upfront. From day one, you know when and how you’ll get paid.

After that, it’s simple: the first payout will tell you more about us than any interview ever could.

3. How can a new affiliate program offer rates that compete with those of established players?

There’s no secret to it: we work directly with advertisers. When two or three intermediaries sit between a buyer and an advertiser, each takes a cut. We don’t have those extra layers, so more money stays with you.

Here’s another tip that applies to any affiliate program, not just ours: don’t treat the rate displayed in your dashboard as the upper limit. Our best deals aren’t publicly listed at all. We offer them once we understand your traffic source and what you’re looking for. So reach out to your manager and discuss the options.

4. “Individual rates.” Honestly, that sounds like a polite way of offering someone less.

Well, sometimes that can be the case — I won’t argue with that. Initially, we do need to assess how well the traffic performs. But look at it from another angle. If everyone received the same rate, it would either be too generous for a beginner or too low for a strong team. Either way, someone would be getting an unfair deal.

Our rates depend on the GEO, the offer, and the volume of traffic you bring in. And they’re not set in stone. If your traffic quality is strong and your volumes grow, we’ll review the terms and work on improving your rate. That’s in our own interest, too: a good buyer who feels undervalued will simply move to a competitor.

5. The most painful question: the advertiser rejects leads. What does the affiliate program do about it?

Oh, this is one of my favorite questions because everyone tries to avoid it. Shaving and disputed conversions happen across the industry. Anyone who says otherwise probably just doesn’t talk about it.

What matters is how the affiliate program responds. It can forward a message saying, “That’s the advertiser’s decision,” and move on. Or it can sit down and investigate. We choose the second option: our manager works with you to review every disputed case with the advertiser. And because we work directly with advertisers, the process doesn’t drag on for weeks through multiple intermediaries.

You also have access to real-time statistics. Not a month later, during reconciliation, when it’s already too late to make changes, but right away. Something looks off? You notice it, we notice it, and we discuss it.

6. Where’s the fine print? Minimum payout thresholds, payment methods, all that stuff.

Honestly, there isn’t any hidden fine print. We don’t have one payment schedule that applies to everyone. It depends on the partner, and we agree on it upfront, before you send your first traffic. That way, there are no surprises when payday comes around.

7. Every affiliate program says, “Your manager will help you find the right offer.” In reality, they send you a list and wish you good luck. How does it work at Cashin?

I can send you a list in a minute, but that would be pretty pointless. A buyer would end up testing everything, burning their budget on offers that were never a good fit for their traffic in the first place. Then they’d say the affiliate program “doesn’t convert” — and they’d have a point.

That’s why our manager starts by asking about your GEO, traffic source, and audience. Only then do we recommend specific brands. My job isn’t just to give you access to the platform. It’s to help you get profitable as quickly as possible.

8. What if I’m not part of a big team, just a solo media buyer with relatively small volumes? Is there any point in joining, or are you only looking for the big players?

Absolutely. And I’m not just saying that to be polite. Large teams don’t appear out of nowhere. A solo buyer today could be bringing in volumes six months from now that they can barely imagine at this stage.

Yes, your initial rate will depend on your volumes. There are no miracles there. But the terms aren’t set in stone. If your traffic performs well and your volumes grow, we’ll proactively review your rate. And while you’re scaling, your manager will still help you choose offers and get back to you within half an hour. The level of attention you receive doesn’t depend on the size of your account.

9. Your campaign is live, every minute counts, and your manager has gone silent. Sound familiar?

Unfortunately, yes. And it frustrates me just as much as it frustrates buyers. I genuinely believe response time matters just as much as the rate itself. You can have the best offer on the market and still lose a partner simply because they spent half a day waiting for an answer while their budget was burning.

On weekdays, our average response time is around 30 minutes. And if something urgent comes up over the weekend, we’re still available.

10. One last question. Why join now instead of waiting a year until you have reviews and a proven track record?

Because, let’s be honest, you get our full attention right now: a team that’s fully invested in the launch, a manager who genuinely understands your traffic, and terms we’re willing to discuss with you individually.

Our early partners aren’t just another account in the dashboard. They’re the people we’re building our reputation alongside, and we won’t forget that. Registration is open, so you can sign up and see for yourself. And if you’re already scaling and referring other partners, we also have a referral program, with terms discussed individually.

Taya, one last thing: who should definitely consider working with you, and who probably shouldn’t?

We’re a good fit for people who want a manager who understands their traffic rather than someone who simply hands over login credentials. And for those willing to discuss their traffic sources to access deals that aren’t publicly available.

If you’re looking for a catalogue of hundreds of offers with minimal communication, I’ll be honest: you might find another affiliate program more convenient. And if you want a partner that turns a blind eye to traffic quality just to chase volume, we’re not the right fit either.