Pornhub is opening its platform to creators who make non-adult content. The site promises ad revenue, along with the ability to post links to personal websites and paid subscriptions. Videos already published on social media can be uploaded.
The company's main pitch is its audience of more than 130 million visitors a day. It explains the launch by mass bans of creators on mainstream streaming platforms and social networks.
Interest in such content is growing, according to Pornhub's own data. In 2025, podcast views on the platform rose 327%, gaming content views rose 283%, and music views rose 62%. Searches for SFW content (safe for work) grew 114%.
Alongside the launch, Pornhub released a series of tutorial videos called Pornhub Taught Me. In it, the platform's ambassadors and models teach viewers everyday skills.
Payout terms, the revenue share from advertising, requirements for creators, and moderation rules for non-adult content were not disclosed in the launch announcement.
