Google Ads will update its Gambling and games policy and, from October 21, 2026, allow online lottery advertising in Colombia. Google published the notice on October 5 in its Advertising Policies Help Center.
Lotteries can be advertised by organizations authorized by Colombia's National Council on Games of Chance (CNJSA). Besides that authorization, an operator needs to be registered with the regulator Coljuegos and hold a valid license.
Lotteries will become one more product on the list of online gambling that Google permits in Colombia. The list currently includes slots, roulette, blackjack, baccarat, bingo, poker and sports betting.
To start advertising, an operator must apply for Google certification. The Gambling and games policy page will be updated on October 21, when the change takes effect.
