The founders of Stake.com and Kick have launched a new project: Club.com, a platform designed to help creators monetize their audiences.
Club allows creators to make money through paid subscriptions, exclusive content, tips, and paid messages.
The platform has already drawn comparisons to OnlyFans because of its monetization model. However, Club.com is taking a different approach: explicit sexual content is not allowed, with the platform instead targeting a broader range of creators, including streamers, influencers, bloggers, and other content creators.
Club.com spent several months in closed beta before opening registration to the public and launching mobile apps for iOS and Android.
How Club.com Works
The concept is straightforward: creators build an audience on the platform and monetize it through paid content.
Subscriptions are one of the main revenue streams. Users can also purchase individual posts, send tips, or pay to interact with creators through private messages.
Club.com also has its own virtual currency, Club Cash, which can be used for tipping and other purchases on the platform.
The basic monetization model is therefore quite similar to OnlyFans. The key difference lies in the type of creators Club.com is trying to attract.
Rather than focusing on adult content, the platform is positioning itself as a broader creator monetization service.
Club.com vs. OnlyFans
So, is Club.com an OnlyFans alternative?
In terms of how creators make money, yes. Both platforms offer paid subscriptions, exclusive content, tips, and direct communication between creators and their audiences.
The biggest difference is their content policies and overall positioning.
OnlyFans has become closely associated with adult content, while Club.com does not allow explicit sexual content. Instead, Club is targeting a wider range of creators who want to monetize their existing audiences.
That makes Club.com less of a direct copy of OnlyFans and more of an alternative for creators outside the adult space.
The platforms also have the same 20% commission rate. Club.com keeps 20% of creator earnings, while creators receive the remaining 80%.
Why Kick Matters
The most interesting part of Club.com's strategy is its connection to Kick.
Club.com was founded by Bijan Tehrani and Ed Craven, who also co-founded Stake.com and Kick.
That gives Club something most new platforms entering the creator economy don't have: access to an existing creator and viewer ecosystem.
A streamer can build an audience on Kick and then direct part of that audience to Club.com for additional monetization.
For example, the main livestream can remain on Kick, while exclusive posts, additional content, private messages, and other paid experiences are offered through Club.
From the company's perspective, the model is fairly straightforward: the same audience can generate revenue across several products.
This could give Club.com an advantage over new OnlyFans competitors that have to build their creator base and user audience from scratch.
Who Is Behind Club.com?
Club.com was founded by Bijan Tehrani and Ed Craven, best known as the founders of Stake.com and Kick. Henrik Pohlmann serves as the platform's CEO.
The team already has experience building large-scale digital products, so Club.com is unlikely to be just another small creator startup.
The project has also made a significant investment in its brand. The Club.com domain was acquired for $10 million, making it one of the largest publicly known domain name purchases.
The choice of domain also fits the platform's ambitions. “Club” is broad enough to work for different types of creators and doesn't tie the brand to streaming, adult content, or any particular monetization model.
Can Club.com Compete with OnlyFans?
It's still too early to say whether Club.com can seriously challenge OnlyFans.
Launching a platform with subscriptions and paid content is relatively easy. The difficult part is convincing established creators to bring their audiences with them — and getting those audiences to pay for another subscription.
Club does, however, have a strong starting point through Kick.
If popular streamers and influencers begin using Club.com to monetize their existing audiences, the platform could build a significant user base relatively quickly.
If that doesn't happen, Club risks becoming just another creator monetization platform in an already crowded market.
For now, Club.com is better described as a potential OnlyFans competitor than a direct threat. But with the founders of Stake and Kick behind it, the project has a much stronger starting position than most new platforms entering the space.
The strategy is also easy to understand: Stake built the gaming business, Kick built the streaming audience, and Club is designed to monetize that creator economy beyond the livestream itself.
Whether that combination is enough to take on OnlyFans remains to be seen.
