Casino and sportsbook platform BC.Game has appointed international content creator Eva Elfie as its official brand ambassador. The announcement, dated November 3, 2026, was published on the operator's own blog.
According to the terms outlined in the press release, Elfie will take part in promotional campaigns, create content together with BC.Game and appear at sports and esports events. The company is betting on a digital audience: Elfie has more than 4.8 million Instagram followers, and according to BC.Game's description, she regularly attends major tournaments, streams and hosts live gaming sessions.
Elfie is known as an adult film actress. In 2022, she was an ambassador for the bookmaker 1xBet. This time, BC.Game is not focusing on her as a media figure but on the gaming community. According to CEO Ali “Ako” Muhammed, her work with viewers is built on “genuine passion and constant content creation.”
For the market, the signal is that the operator is building its marketing around esports, streaming and interactive entertainment. The platform states its goal directly: connecting with esports audiences and streaming platforms. For media buyers, this means BC.Game's promotional activity will be tied to tournaments and streams, not only to sports betting.
The company was founded in 2017 and operates in the casino and sports betting segment.
