On September 30, Elit-Web is hosting Performance Driven Forum, a free online event. Speakers will break down specific gaps between marketing channel activity and their impact on business revenue — from KPIs to sales without increasing budgets. Registration is available on the forum page.
What is Performance Driven Forum and why now
Performance Driven Forum is an Elit-Web event taking place online on September 30 and will be free for all attendees.
The reason for bringing speakers together right now is not an abstract trend, but the fact that marketing channel activity no longer guarantees business revenue: warehouses and production facilities are destroyed, purchasing power is falling, and logistics costs are rising. Under these conditions, a company that continues to evaluate marketing based on traffic and reach, rather than its impact on profit, risks relying on metrics that no longer reflect the real state of affairs.
What we will discuss at the forum
The forum program brings together presentations from experts, each addressing one specific gap in efficiency — from measuring results to sales.
Unlike large marketing forums that typically sell scale — many speakers, multiple tracks, networking — Performance Driven Forum is structured differently: a single track, several presentations, where each topic is tied to a specific business pain point rather than a general channel overview.
Margarita Nesterenko: Which KPIs really show efficiency
Margarita Nesterenko, Head of International Marketing at Elit-Web, will break down the difference between metrics that look good in a report and those that genuinely show the impact of marketing on company revenue.
Oleksandr Peresypkin: YouTube as a system, not chaotic publications
Oleksandr Peresypkin, YouTube producer and scriptwriter at 4Limes, will show how to turn a brand channel into a systematic client acquisition tool instead of a set of individual videos without common logic.
Dmytro Suslov: Systematic B2B acquisition via LinkedIn
Dmytro Suslov, CEO and founder of Addlium, will explain how to build a regular stream of B2B leads through LinkedIn instead of one-off publications.
Viacheslav Petrivskyi: How sales will grow without increasing the budget
Viacheslav Petrivskyi, CEO of "Sales Bureau", will show how the sales department can grow without an additional marketing budget.
What attendees will get
In addition to presentations, Performance Driven Forum attendees will get other interaction formats with speakers that go beyond regular presentation viewing:
- a live website audit session of several registered attendees — speakers will analyze real projects right during the stream;
- an open Q&A session with speakers — an opportunity to ask questions regarding your own business.
Who should register
The forum is aimed at three audiences.
First — CEOs, business owners, and founders who make budget decisions and want to understand how marketing and sales impact company profits.
Second — CMOs and marketing leaders who need arguments to transition from activity reports to revenue impact reports.
Third — everyone responsible for company growth, regardless of position or department.
Forum registration
You can register for Performance Driven Forum via the Telegram bot on the forum page.