Brazil may soon introduce stricter regulations for the betting industry. The country’s Federal Senate is considering a bill that would impose a complete ban on gambling and sports betting advertising. The initiative has already received support from a Senate committee and could significantly affect the iGaming market, sports marketing, and the football industry.
Senate advances bill to ban betting advertising
A Senate committee on science and technology has approved a bill aimed at restricting advertising by fixed-odds betting operators. The proposal will next be reviewed by the Committee on Constitution and Justice.
If adopted, betting companies could lose the ability to promote their services across most media channels.
Supporters of the bill argue that the measure is necessary to limit aggressive gambling promotion and protect consumers, particularly younger audiences.
What restrictions could be introduced
The proposed legislation includes strict rules for promoting gambling services. The ban could apply to:
- television and radio advertising by betting companies
- advertisements in print media
- online promotion and social media advertising
- promotional integrations on streaming platforms
- sponsorship of sports clubs and tournaments
- placement of bookmaker logos on team kits
Lawmakers are also discussing a ban on the pre-installation of betting applications on smartphones, tablets, and Smart TVs.
Experts note that if approved, Brazil could introduce one of the toughest gambling advertising restrictions in the world.
Football clubs could lose hundreds of millions
A potential advertising ban could have a major impact on the country’s sports sector, particularly football.
Currently, many clubs in Brazil’s top football division have sponsorship agreements with betting brands, with logos displayed on jerseys, stadiums, and broadcast coverage.
Industry estimates suggest that clubs in the top league could lose around BRL 842 million in sponsorship revenue if betting advertising is banned.
Representatives of the football industry warn that total losses across the sport could be even higher, as betting companies have become one of the main financial partners for clubs.
Industry warns of possible risks
Betting industry representatives have expressed concern about the potential consequences of a full advertising ban. According to them, such measures could strengthen illegal operators, who do not follow national regulations.
Industry groups argue that clear responsible advertising rules would be more effective than a complete prohibition of marketing activities.
A new stage in betting market regulation
Brazil’s online betting market is currently undergoing significant regulatory changes, with authorities introducing new rules related to licensing, taxation, and operator oversight.
If the bill is approved, Brazil could become one of the largest markets in the world to implement strict restrictions on gambling advertising.
The final decision on the legislation will be made after further discussion in the Senate.
